First blog post

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Barkha Dutt, good note

Read on a tweet message a nice note about Barkha..

"
If Barkha Dutt were to move from India to Pakistan, it would increase the average IQ
of both countries"

Only people who are tuned into English news channels in India can empathize with this note..

இப்பவே கண்ணை கட்டுதே..

On what led Roy to her political writings, she said, “I don't know, often a kind of anger. I know I am being lied to by the corporate press.” She wrote, she added, “When it gets easier to write than not to write.”

இப்பவே கண்ணை கட்டுதே..

உதவி தேவை

Link for request of financial support for cancer treatment

IdlyVadai - இட்லிவடை: உதவி தேவை

அப்படி போடு அருவாளை

Every country has its holiday schedule and we are no different. The argument that holidays result in loss of productivity is unsubstantiated. If employees work all 365 days a year, we will still experience a decline in productivity due to lack of rest. It is necessary to have holidays, more so, in the memory of the Father of the Nation. It is the only way many would remember Mahatma Gandhi.

S. Balaji,

சென்னை

http://www.hindu.com/2009/10/07/stories/2009100755820804.htmLink

ஆண்டாள் பூ(பா)மாலை

வங்க கடல் கடைந்த மாதவனைகேசவனைதிங்கள் திருமுகத்து செய் இழையார் சென்று இரைஞ்சியாங்க(ப) பறை கொண்ட ஆற்றை அணி புதுவை(ப)பைங்கமல(த) தன் தெரியல பட்டார் பிரான் கோதை-சங்க(த) தமிழ் மாலை முப்பதும் தப்பாமே [-சொன்னைங்கு இப்பரிசுரைப்பார் ஈரிரண்டு மால் வரை தோள்சென்கன் திருமுகத்து(ச) செல்வ(த) திருமாலாலேங்கும் திருவருள் பெற்று இன்புறுவர் எம்பாவாய்.

Localism: The future of mass communication

Sounds quite interesting an idea and one that is worth to think about seriously

Link

Am attaching the complete text here for my personal use.
The way forward for local television would be to engage citizens in debates on prominent problems of their city and make them part of the solution, Rajiv N. Lulla, CEO, NDTV MetroNation said on Wednesday.

In his keynote address on “Localism: The future of mass communication and what it means to you” hosted by the Chennai chapter of the Public Relations Society of India, Mr. Lulla said the key was in increasing citizen’s involvement in evolving solutions to common problems in everyday life.

Local television had the unique advantage of providing local content that was relevant to residents of a particular city that a national television channel with its limited “shelf-space” could accommodate, Mr. Lulla said.

For instance, a programme that invited viewer contributed videos would be impossible to undertake on a national scale but could be a great way to encourage citizen’s participation on local television, he said.

Accountable metrics


At the same time, local television needed to evolve an accountable metrics for advertisers who sought an alternative way to reach out to regional consumer segments, he added.

Preetha Reddy, Managing Director, Apollo Hospitals, said public relations was in essence all about the skill of communication and played a vital role in every organisation. However, the term was not always used in a complimentary manner, she said.

The Chennai chapter of PRSI also kickstarted its activities for the 2009-2010.