Barkha Dutt, good note

Read on a tweet message a nice note about Barkha..

"
If Barkha Dutt were to move from India to Pakistan, it would increase the average IQ
of both countries"

Only people who are tuned into English news channels in India can empathize with this note..

இப்பவே கண்ணை கட்டுதே..

On what led Roy to her political writings, she said, “I don't know, often a kind of anger. I know I am being lied to by the corporate press.” She wrote, she added, “When it gets easier to write than not to write.”

இப்பவே கண்ணை கட்டுதே..

உதவி தேவை

Link for request of financial support for cancer treatment

IdlyVadai - இட்லிவடை: உதவி தேவை

அப்படி போடு அருவாளை

Every country has its holiday schedule and we are no different. The argument that holidays result in loss of productivity is unsubstantiated. If employees work all 365 days a year, we will still experience a decline in productivity due to lack of rest. It is necessary to have holidays, more so, in the memory of the Father of the Nation. It is the only way many would remember Mahatma Gandhi.

S. Balaji,

சென்னை

http://www.hindu.com/2009/10/07/stories/2009100755820804.htmLink

ஆண்டாள் பூ(பா)மாலை

வங்க கடல் கடைந்த மாதவனைகேசவனைதிங்கள் திருமுகத்து செய் இழையார் சென்று இரைஞ்சியாங்க(ப) பறை கொண்ட ஆற்றை அணி புதுவை(ப)பைங்கமல(த) தன் தெரியல பட்டார் பிரான் கோதை-சங்க(த) தமிழ் மாலை முப்பதும் தப்பாமே [-சொன்னைங்கு இப்பரிசுரைப்பார் ஈரிரண்டு மால் வரை தோள்சென்கன் திருமுகத்து(ச) செல்வ(த) திருமாலாலேங்கும் திருவருள் பெற்று இன்புறுவர் எம்பாவாய்.

Localism: The future of mass communication

Sounds quite interesting an idea and one that is worth to think about seriously

Link

Am attaching the complete text here for my personal use.
The way forward for local television would be to engage citizens in debates on prominent problems of their city and make them part of the solution, Rajiv N. Lulla, CEO, NDTV MetroNation said on Wednesday.

In his keynote address on “Localism: The future of mass communication and what it means to you” hosted by the Chennai chapter of the Public Relations Society of India, Mr. Lulla said the key was in increasing citizen’s involvement in evolving solutions to common problems in everyday life.

Local television had the unique advantage of providing local content that was relevant to residents of a particular city that a national television channel with its limited “shelf-space” could accommodate, Mr. Lulla said.

For instance, a programme that invited viewer contributed videos would be impossible to undertake on a national scale but could be a great way to encourage citizen’s participation on local television, he said.

Accountable metrics


At the same time, local television needed to evolve an accountable metrics for advertisers who sought an alternative way to reach out to regional consumer segments, he added.

Preetha Reddy, Managing Director, Apollo Hospitals, said public relations was in essence all about the skill of communication and played a vital role in every organisation. However, the term was not always used in a complimentary manner, she said.

The Chennai chapter of PRSI also kickstarted its activities for the 2009-2010.

Naresh Trehan, brain behind ‘Medicity’: Interview and few thoughts on it

Naresh Trehan, an eminent cardiologist and the brain behind the Medanta Medicity project has answered questioned from a variety of people in the Indian Express this sunday. Following is the short summary on a few items that he has talked about along with my personal views on them.

• On the motivation behind creation of medicity:

Creation of a healthcare facility that is patient driven, than target driven. A health care set-up which maintains a high level of transparency, in its governing practices, billing systems and patient outcomes. Also, on top a health care facility that is world standards but still accesible to the possible widest strata of the society and not just a select few.

1. His mention about publicizing patient outcomes and maintaining atmost transparency on this is a very important thing. Infact, he also mentioned that the outcome studies needed to be presented with a local context. Let me share a personal experience of mine, to better understand this point.

Once an aunt of mine had fractured her leg and there was a blood cot in the knee. We initially took her to a hospital to get the diagnosis, but for a variety of reasons we did not want her to be treated there and decided to move her to a bigger hospital in another city. Trying to hold us in the same hospital, the doctor told us about the risk involved with clots, that they have a tendency to move and can lead to brain stroke or cardiac arrest. We were scared of moving her from that places due to the risk. I then called up our family doctor and enquired about the risk involved in moving her. He said, there is definitely a small% risk involved, but I have not experinced in my medical carrer a patient where the clot due to hurting the leg has moved and led to a cardiac arrest, but you cannot come and blame me tomorrow if such a thing happens in your case because there definitely is a chance, but a chance event that I have not come across in my 15years of medical practice. So putting a statistical data into a context was re-assuring for us to evaluate the risk vs benefit that we gain by taking that risk.

Also on the target driven health care, unfortunately due to the heavy corporatization of the health care facilities in our country, doctors are functioning based on set target of having to accomplish a certain number of surgeries and whole lot per month to show corporate results. I hope this motivation as outlined in this inititaive will set a role model for other hospitals.

• On the issue of affordable health care:

On a related note, he states that many of the medicinal practices that are followed in the country(on diagnosis, treatment approaches) are blindfoldedly followed based on the data available in the west. This is also an area where he states that MediCity would standout of the rest. I do not know whether use of indigineorus technology, and integrating other indian medicine practices also fir into his goal on affordable health care.

He says lot of health care cost burden can be brought down through dealing with it in the prevention phase. And the use of mobile health disbursal system to adress the rural health care needs.

I think his suggestion that satellite mobile medical mission with the help of qualified doctors instead of rural posting makes a lot of sense.

As regards the accountablity of the doctors his opinion was that doctors should be included in the professional regulatory body.